BREAKING – FIVE at FIVE: Up and down tech, crypto to sponsor Manchester United
It follows a slew of Premier League clubs that have dabbled in cryptocurrencies and blockchain technology.
Tezos, a proof-of-stake blockchain platform, is apparently close to signing a multi-year training kit deal with Manchester United.
According to The Athletic, the arrangement, rumored to be valued more than US$27 million per year, will see the Tezos emblem appear on the Premier League club’s training gear.
The blockchain platform, which was founded in 2018, has made a number of investments in sports partnerships in recent years, including Formula One teams RedBull Racing and McLaren Racing.
It also has agreements with IndyCar and esports teams, and in October it launched a collection of non-fungible tokens (NFTs) for McLaren.
If verified, Manchester United will be the latest in a long line of English Premier League clubs to dive into the world of cryptocurrencies and NFTs.
Last August, Dogecoin became the shirt sleeve sponsor of Watford FC, while Manchester City, Arsenal, and Wolverhampton Wanderers released fan tokens on platforms such as Socios and Bitci.
TSG Hoffenheim in Germany named Baby DogeCoin as an official partner, with the company collaborating with the team to build NFTs.
